Framing and context isn't everything in a photo but it sure goes a long way to getting a message across, whatever the message is. The world around us is sharply and savagely edited by the incisive boundary of the viewfinder. we include and exclude to achieve our goal. And like the spoken word, the contents, once recorded, are there for all to perceive and conceive. But it doesn't stop there. We then place the photo in a new context; the hands of the viewer. The new setting, that of the viewer, renders new colour to the already existing hues. The photographer may ask 2 questions: 'what do I include within the frame to get my message across?' and 'where do I place the photo for maximum impact?' The photograph does not bare witness to reality, only the actual will do that. The photograph bares witness to the power of the photograph and our own misgivings.